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In October 2015, Amazon announced a new handmade market called Handmade By Amazon, already having 5,000 sellers from 60 nations and 80,000 items for sale.  hometown reviews  is created for craftsmens to offer their great directly to the public, similar to the platform Etsy. Amazon Prime [edit] In 2005, Amazon announced the production of Amazon Prime, a subscription providing totally free two-day shipping within the adjoining United States on all eligible purchases for a flat yearly fee of $79 (equivalent to $105 in 2020), as well as affordable one-day shipping rates.

Amazon Prime subscription in Germany, the UK, Canada, India, and the United States also provides Amazon Video, the immediate streaming of picked films and TV programs at no additional cost. In November 2011, it was announced that Prime members have access to the Kindle Owners' Financing Library, which permits users to borrow specific popular Kindle e-books totally free reading on Kindle hardware, as much as one book a month, with no due date.

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Shortly after this change, Amazon announced Prime Music, a service in which members can get unrestricted, ad-free streaming of over a million songs and access to curated playlists. In November 2014, Amazon included Prime Photos, which allows unrestricted photo storage in the users' Amazon Drive. Amazon likewise started offering totally free same-day delivery to Prime members in 14 United States cities in May 2015.

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In January 2016, Amazon Prime reached 54 million members according to a report from Consumer Intelligence Research Study Partners. On September 30, 2016, Amazon subsidiary Jerk revealed premium functions that are special to users who have an active Amazon Prime membership (Twitch Prime), consisting of advertising-free access to the service, and regular monthly offers of computer game and add-on content.

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Customer electronics [modify] In November 2007, Amazon introduced the Kindle, an e-reader which downloads content over "Whispernet", via Sprint's EV-DO cordless network. The screen utilizes E Ink innovation to decrease battery intake and to provide a more understandable screen. Since July 2014, there are over 2. 7 million e-books available for purchase at the Kindle Store.

In September 2011, Amazon revealed its entry into the tablet computer system market by presenting the Kindle Fire, which runs a personalized fork of the Android running system. The low pricing of Fire (US$ 199) was commonly viewed as a technique backed by Amazon's profits from its content sales, to be promoted by access to Fire tablets.